Adriana Pena Johansson

Business Development and Marketing VP @ Virket

A marketing and award-winning certified marketing and business strategist, who has been one of the pioneers in digital media in Spanish. With more than 20 years of leadership experience in digital marketing and media, she has directed several digital media ventures in Latin America and the United States.

She is a very rare hybrid, a digital-first marketer and an integrated branding and media expert. She has performed in executive leadership positions at companies like Televisa, Cnet, Havas Media Agency, Yellow Pages, and Entravision, the biggest affiliate of Univision.

Adriana has a long history in the Digital Advertising Industry in Latin America and U.S. Hispanic Market. Her passion for marketing innovation has earned her some of the industry’s most prestigious awards, including Effectiveness Award at the Festival of Global Media in 2010 and Innovation in Media Gold Media Visionary, in London in 2012

She is a member of the Executive Committee of the Interactive Media Peer Group of the Academy of Television, serving as a judge for the Emmy Awards in the Interactive Categories.

Adriana is the founder of Advernativa, a digital advertising revenue accelerator; A consultancy based in Los Angeles California, which helps content startups and publishers to accelerate the growth of their advertising revenue.

Currently, She is Business Development and Marketing VP for Virket, a digital technology and services powerhouse that delivers digital marketing solutions for enterprises and SMB’s across the U.S. Hispanic and Latin America markets.

A certified Google Analytics professional and a Trainer for U.S. State Department Media Tech Camp, she was selected as one of 2014 Latino Leaders of Los Angeles.